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The Rise and Fall of a 30-million User Social Media Network

May 29, 2020May 29, 2020 ~ Steven Capps ~ Leave a comment

In my opinion, I believe there are a few important takeaways to Orkut’s story. The first is that Orkut was incredibly successful in establishing a perception of value to the platform in the initial stages.

A Case Study in Social Media Marketing

April 19, 2020 ~ Steven Capps ~ 5 Comments

When they try the same efforts on social media, they fail entirely. The fail because they miss core concept of social media before they even start.

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