How to Set a Book’s Price

After the back blurb, the price of a novel is the second thing that I look at once its cover catches my eye. If the price is set to high then I will likely put it down. If it's priced to low then the author can make little to no money...

How to Sell to a Bookstore Part 3/3

Traditional publishers allow booksellers to return unsold books after a given period. Let’s say that the bookstore buys ten copies and 90 days later there are two left. The bookstore has the option to return those two unsold copies and get their money back. If you want to compete with a traditionally published author you need to allow this too.