The Rise and Fall of a 30-million User Social Media Network

May 29, 2020May 29, 2020 ~ Steven Capps ~ Leave a comment

In my opinion, I believe there are a few important takeaways to Orkut’s story. The first is that Orkut was incredibly successful in establishing a perception of value to the platform in the initial stages.

What Kills Social Media Strategies: Lack of Awareness or Lack of Mobilization?

April 30, 2020 ~ Steven Capps ~ 3 Comments

For most of us, community building should be our primary goal. We want to find our tribe of people. We want to have that solid base who will read, comment, and support our work whenever we release it.