Social Media: Catching Interest without Physical Looks

Hey All, and welcome back to another post from Bard & Books! A little bit of catching up before we jump into this week’s topic, but my promotion finally went through! As of May 12th, I am officially a Staff Sergeant in the South Carolina Army National Guard! Also, I’m engaged now! Pretty excited for both, but I know that neither of these are why anyone stops in to the blog so on to the actual content!

Social Media Captions for Authors

Photo by luizclas from Pexels

Recently, I have been focusing on a ton of social media marketing posts and while these could be used for any digital marketers I want to focus on writers since this is a book, fantasy, writing site after all. There are hundreds of ways to be successful on social media, but I believe that almost all of them require a mix of luck, looks (not necessarily physical looks either), and perseverance. If you don’t have at least two of those things, then there is nothing in the marketing world that will help you.

Luck and perseverance are easy to understand. Right place, right time can be all it takes to make a post go viral. Consistent effort can slowly build a following until you snowball. Looks–again, not necessarily how cute we all are–is the thing that I want to focus on in this post.

Quality content is really what I mean by looks, and by quality content, I mean things that people want to consume. Attractive people generally draw the interests of others and this is one of the major reasons why models exist. Let’s say that you look like me and don’t have the money nor the inclination to hire a model. We’re creatives and there is a stereotype about us being strapped for cash. The quality of your work can be the “looks” needed for social media success.

Note: This doesn’t necessarily mean the quality of your book. That said, any book full of typos, plot holes, and poor writing is doomed to fail–barring those rare exceptions involving tremendous luck. Assuming you have a solid novel, the quality of your advertising is critical to its success.

Every post you make on social media should convey the character that you want to present to your audience. In addition, there should be something about that character designed to draw the attention of your target market. Are you relatable? An authority in your field? The funniest person in the room? You must find a way to convey that through every interaction you have.

Ideally, people are drawn to you r platform because they enjoy the content that you produce. When you post about your work or new releases, they will in turn support you through purchases. Spamming buy-links or reviews of people they don’t care about will not cut it in most cases. Find a way to provide value–without obligation–and your engagement will increase.

I am more than down to talk about digital marketing for hours, but I try to keep these posts short. If you have any specific questions, please feel free to drop them in the comments and I will do my best to answer. If interested, check out sc.nationalguard on Instagram if you want to see some of the stuff I do for my day job. Thank you for reading, and if you haven’t done so already, please hit the follow button on the right side of the page in order to show your support!

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